If you suddenly find yourself turned into a photo, the most important thing in your life will be wanting to be seen! You want people to do more than give you a quick glance or the drive-by scroll as the mouse never stops. In short, you need to have pulling power.
All the other popular photos will tell you that there are many ways to get people to check you out just a little bit longer. But you need to figure you what you’ve got and flaunt your stuff!
If you were the photo above, for example, you have a little game. A first glance would confirm you are a wildlife shot – an excellent place to start. You would start by immediately showing off that fine-looking elk as the focus of the image. There is some anticipation in the air since the elk is tense, focused and has that snotty, nose-in-the-air look. Not bad.
That first look around would also give you the opportunity to show the natural setting at the edge of the forest with a mixture of live and dead trees. No evidence of a zoo in this shot. Pretty good.
Now if that was all there was, you might be in danger of losing your viewer far too soon. But … there’s more. You must quickly draw attention to a partially obscured elk in the background that adds a little interest and more pulling power. Elk often travel with friends so to have one in the background would be expected. But some of the elk’s outline is missing which is odd and when your viewer looks higher, you have a surprise – elk eyes peeking over some branches. As a natural reflex your viewer probably goes back to the eyes of the front elk and notices they are both staring right back. Now you have the viewer where you want – wandering around the photo.
That secondary focus or attraction is key to enticing your viewer around the photo and making them stay. It’s a key part of pulling power. If enough people are intrigued, you get to hang around with the popular photos. I wonder where that is?