The odds of you reading this sentence are slim. The odds of you reading to the end of this post are incredibly small. Why? It seems like actual readers on the Internet are becoming an endangered species – unlike the bears in Banff National Park.
People may read headlines and quickly scan – they might even take a second or two to stop for a photo of a bear. But actually read an entire article or post? Not so much. Or maybe its just my blog!
I had to laugh about one study that showed that there was no relationship between the number of retweets an article received and the number of people who read it. I wish I had remembered to copy the link but I must have been scanning the article. Twitter does that to me too, apparently, despite being a casual user.
From the perspective of a writer, I find this all a bit sad. Thankfully it’s not all bad news in the words department. While all this intensive non-reading is happening, there is an army of bloggers whose words continue to flow around the world. Not only do these people write blogs but they read entire posts and comment on them. It’s like a counter culture rising up against the tide.
Here’s to all you readers who made it to the end of 228 words.